TALENT DEVELOPMENT
1\
Training Materials
You need a detailed description for each position of your staff that outlines and details the position as well as specifically assigned tasks to keep your staff focused and on course. Each position includes written testing for knowledge retention and understanding as well as guidelines for management to hold team members accountable.
2\
Services Training Standards & Manuals
Above informing your guest-facing staff regarding standards, we work directly with your team on all individual operational positions from line employees through management. This comprehensive approach not only trains your team, but helps them through to ongoing productivity and maintaining the highest standards of service and hospitality. By customizing the approach to your specific operational concept and providing training manuals for each team member, future management teams will have a clear understanding of these standards and will be able to enforce these standards as if our team were present every day.
3\
Human Resources
To continue the management of your business, Cream City can provide the human resources necessary to identify, hire and train a permanent management team. This interim position is crucial to holding new staff to the same standards implemented into your concept.
4\
Kitchen Operations Training
With the background in the culinary arts and kitchen operations, our team can provide direct operational expertise. We don’t mind getting our hands dirty, helping with every level of kitchen operations from ordering to sanitation, scheduling to costing. We train your kitchen operations to be self-sufficient, giving them the tools, they need to continue with the standards our team puts in place.
RESTAURANT MANAGEMENT
1\
Interim Restaurant Management
We will provide the human resources to continue the management of your business while we help you to identify, hire and train a permanent management team.
2\
Restaurant Opening & Ownership Transitions
Having opened several properties, we are poised and able to support any hospitality industry property opening as well as supporting the transition of ownership of a property to ensure a smooth transfer so as not to disrupt the on-going operation.
3\
Sanitation Audits
Customized to your state and local health codes, we will provide the materials for self-audits as well as provide a sanitation consultant for staff training as necessary.
4\
Kitchen Operations Review & Training
With a background in culinary arts and kitchen operations, we provide operational expertise with staffing, training, menu creation, costing, sanitation and scheduling.
5\
Management Recruitment
Because of our long history in the industry, we are able to utilize our resources to find top talent that we have relationships with. Unlike a headhunter, we have worked on some level with the candidates that we put forth for your review.
DEVELOPMENT & PROGRAMMING
1\
Restaurant Marketing
Both external and 4 wall internal marketing programs developed for your specific needs. We customize programs to increase your brand exposure resulting in more traffic to your asset and business.
2\
Restaurant Marketing Plan
With proven expertise in creating quantifiable results through internal and external marketing, and working with ownership and management on a S.W.O.T analysis, the CCC team will use this information to create a results-oriented marketing plan. We will provide creative marketing plans utilizing proven programs and out of the box thinking to implement traffic drivers to your operation.
3\
Demographic & Market Research
Who is your guest or customer? We will work with your team to identify your target audience and then how you will best market to them to drive brand awareness to your audience.
4\
Restaurant Competitive Market Analysis
We will chart all of your direct and indirect competition. Analysis includes competitor’s location, operating hours, concept overview, pricing of like products, event information, specials, promotions and seating capacities.
5\
Restaurant Site Selection
We begin by utilizing demographic and market research as well as competitive analysis to help you identify the best location for your operation. Our expertise includes Lease negotiations, license and permitting.
6\
Restaurant Office Administration & Set Up
Our programming includes FF&E and OS&E as well as personnel, management and oversight to get the best pricing and efficiencies.
7\
Restaurant Risk Evaluation
Our proven programming and assessment tools will help you to mitigate any serious risk and give a true “score” to evaluate potential financial exposure.
8\
Restaurant Business Plan Development
We will work with your team in creating branding statements and initiatives, Concept statements as well as all financial modeling including POB, Construction and Development budget, Operating P&L, 5-year pro-forma and ROI analysis.
9\
Collateral Development
Our expertise and strategic partnerships can help you with your branding, graphic design, marketing collateral, web-site development and all other branding needs.
10\
Restaurant Facility Design/Space Programming
With over 50 years of experience in Restaurant, Club, Bar, Lounge and Hotel openings, we can help you to best lay out your property to optimize space, design intent and seating programming to maximize sales.
11\
Restaurant Construction Management/Build Out
Our years of experience using many General Contractors and Subs as well as working with the industries top interior designers, gives us the expertise to manage budgets and contractors to maximize your investment.
12\
Liquor License Consultation
We are qualified to assist your company through the process and help to expedite through community, county and state boards.
13\
Property Concept Development
Having developed, operated, created and/or partnered with some of the biggest brands in the industry, we can help you to create a concept and brand that will have tremendous “must go there” credibility.
14\
Menu Engineering/development & Concepts
We have created and conceptualized menus for countless concepts and brands through the years. Many factors are considered in menu development and layout including product/ item selection and placement, concept focus and consistency, pricing, sales viability, tastings and focus groups.
15\
Beverage Programming
From back bar and well placement to specialty cocktail and wine programs, we can create a compelling beverage program to match your food concept. We are also able to handle all vendor negotiations including national account status directly through the suppliers for multi-state operators.
16\
Inventory & Cost Control Analysis
Financial analysis available through a variety of indicators including food and beverage cost controlling, item sales analysis, inventory to sales analysis and shrinkage control.
17\
Purchasing Programs/Vendor Relations
Through our many industry relationships and years of purchasing history, we can set up new or assume existing purchasing programs including FF&E, OS&E and F&B.
18\
Financial Planning
From funding schedules to capital acquisition, we can provide a full range of options for existing operations and start-ups.
19\
FF&E/OS&E Programming
We will work directly with ownership, developer and designer to source and negotiate pricing, shipping and freight for all of your fixtures, furniture and operating supplies. Our network includes custom fabricators and off the shelf pieces made around the world.
20\
Quality Control Systems & Audits
Mystery shopping services available as well as customizing a quality audit for your business to maintain quality and consistency of your operation by providing a detailed report.
21\
Service Training Standards/Manuals
Our team can provide training, both hands on and written, for all individual operational positions from management to line level employees. We offer this training customized to your specific concept and provide training manuals for each individual team member.
HOSPITALITY CONSULTING
1\
Starting a New Business
Even for seasoned veterans and hospitality owners, starting a new hospitality concept can be a daunting task. As a consultant we can assist on every level of planning from location to ongoing management. Often business owners want to work with my team to increase their chances of success in such an unsure market.
2\
Turnarounds
The hospitality industry is a challenging business to be in, even for established concepts. When a running business is purchased or failing, coming to a consultant can force a lot of issues to the surface, where they may have otherwise gone unnoticed. Our ability to identify specific problems at the property and with the staff, then work with owners to correct them, is unparalleled. This can include looking over simple procedures, bookkeeping records, auditing the food and beverage programming or conducting surveys to get an understanding of how the business operates, including focus groups where customers feel improvements may be made.
3\
Major Overhauls
If a concept isn’t working, it might not be anything obvious to owners. Hiring a professional consultant like Cream City can be the fresh set of eyes your hospitality business needs to change it for the better. Our team can help to reposition your establishment in the market and relaunch it to gain market segment.
4\
Issue Resolution
Whether you have a specific issue you need assistance remedying or a whole-restaurant evaluation, Cream City can help. Offering assistance with every aspect of your hospitality business from finances to menu planning, nutritional concerns to sustainability, we can help you keep your restaurant up-to-date and relevant in an ever-changing market. As the needs of customers and your market continues to change, so should your concept to remain fresh and thriving. By evaluating specifically what does and does not work through S.W.O.T. analysis, and implementing necessary changes, a large impact can be made for the business as well as the bottom line.
EVENT COORDINATION
1\
Catering/Special Events Sales Training & Support
Our expertise in special events and catering sales, planning and execution of events from 20 to 2000. We can evaluate your current catering structure and assist it in improving or come in to help manage and execute.
2\
Music/Entertainment Programming
We can create the Vibe that is right for your operation. From sound system selection, music programming and talent, we will provide your operation with everything from DJ’s to bands to programmed music.
